What is the Importance and Purpose of Data Visualization?

According to SplashBI, 

Any format that visually represents data is Data Visualization. It can be a chart, a graph, images, etc. Whatever enables the data to communicate is vital to help analyze the data.

 

 

Importance of Data Visualization is explained in these 3 points –

1. Analyzing the data in a better way

Any data presented in visualized manner help analysts to focus on the main points of the business that require attention. Be it a sales report or marketing report, visualization of data help companies to have a better analysis that increases profits.

2. Faster Decision Making

Compared to complex reports and forms, humans always process visuals easily. And, hence data visualization helps business leaders to take data-driven decision quickly based on new data insights. 

3. Making Sense of Complicated Data

Thanks to data visualization, users can gain insights into complex data within no time. This helps in recognizing any errors and new patterns in data. When these data patterns make sense, users pay attention to areas that indicate red flags and progress.

What is the Purpose of Data Visualization?

• Data Visualization can solve all the complex business problems by breaking down complex data into simple insights.
•   Data visualization strengthens the impact of messaging for your audiences and presents the data analysis results in the most persuasive manner.
• Visualization lets you comprehend vast amounts of data at a glance and in a better way.
•  Available data and insights enable decision-makers to aid decision analysis.

 

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